The wedding business is a growing business with thousands and thousands of couples getting engaged every year! The most common times for engagement season is typically between October and February (Thanksgiving, the Christmas holidays, New Years Day and Valentine’s day)! Did you miss out on this opportunity? Not to worry! You can still catch the last minute brides that have not booked any services yet or those that are now beginning to think that they may need a planner after all! All those details not really working out for them and they need that help!
Before we get started, we wanted to invite you to join our Wedding Pro group. And if you are serious about your Wedding business, then you should be on Pinterest. Join our Pinterest group and let the pinning party begin. We also dd want to mention that we use affiliate links on our posts, and if you purchase anything, we might make a commission.
So how can you capture your brides and book more weddings? How do you target these brides? What services can you offer them right now since they have probably booked the majority of their wedding vendors & services? You can definitely offer them day-of services. This package can help boost your bottom line if you are not fully booked for the season!
What steps can you take now to ensure you book these last minute couples?
- Start to market to these clients right now! Do you blog? If not, start now. Your blog is the best marketing tool. Now that you know that, plan out a 15-day blogging strategy. You will have to post a blog up over the next 15 days. Rember your keywords, show off your wedding portfolio, and give out tips. Your first blog should be 5 or 10 reason why the couple needs your services. Outline how you can help them and focus on the pain points. Push out all your marketing efforts on social media. Join Facebook groups where brides typically hang out! Promote your services and blogs there without spamming.
- Update your wedding portfolio! Clients are always looking for inspiration. What better way than to put your best work out there! Show them what you are capable of doing for them! Update your wedding portfolio on your website! Anything that is not worth showing, takedown. Share your updated portfolio on other social media networks such as Facebook & Pinterest! Ummm, do not forget Instagram! The best place to market to brides now!
- Update your Wedding Services! If you have not updated your wedding services and packages in a while, this is the time to do so! Make the services appealing and a no-brainer for brides to book it. Not sure how to write attractive copies? Kristie from the Wedding Planner can help you! Trust me she is amazing! Just read her blogs!
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Join our group of other wedding professionals in our “Wedding Professional Hive” an upcoming Facebook group where we share marketing tips on a daily basis!