How the right Pinterest strategy can transform your Wedding Professional business
I know how most of you feel when it comes to running your wedding professional business. No time! There just isn’t enough time in the day to get all the stuff you need to get done, complete! Clients emails need to be responded to, contracts need to be done, invoices need to be sent, Consultation meetings, marketing for your wedding business, finalizing details and much more. Just so much to get done. So how can the right Pinterest strategy can transform your Wedding Professional business?
As a small business, you are probably also wearing ALL the hats in your small corporation (or big corporation)! Accounting, human resource, sales person, marketing and everything else that needs to get done in between! Where do you find all the time to get it done. Where do you get the energy to get it done (Umm coffee won’t do it)? It can start getting overwhelming after doing all the little things you need to ensure your business is functioning correctly! In order to actually get these clients, you need to market and push for sales. Marketing can be a full time job in itself! You need to find the best marketing strategy that will bring you the most results for your wedding business.
When posting on Facebook, do you sometimes get sidetracked and start looking at your friends posts, or get caught up reading a blog that ends up taking you an extra hour? Or you sit in front of the computer with the intention of getting a lot of work done and nothing gets done? Or you do get things done- you complete an amazing blog post, hit publish and no one reads it. No one comments, likes or shares it. And you feel like totally giving it all up. We have all had one of those gloomy days. What’s the point? Let me give up right now!
Pinterest helped me change all that thinking! Pinterest is the only social media platform where your posts (pins) will never disappear. They actually get extremely better with time. Did you know that the average half-life of a pin is 3.5 months! That is amazing! I have pins that keep getting repined from 2013! That is crazy! You can create an image, or use your product and service photos to drive people directly to your site, get your products seen, build your email list, and get more sales. All with just one Pin!
With a simple strategy in place, you can use Pinterest to attract the right clients to your business. You can do this in less than one hour a week!
Imagine looking at your website stats and seeing that over 300 people a day (or more) are visiting your site from Pinterest?
Brides are using Pinterest as a visual search engine. This means that you don’t need 10,000 followers in order for your pins to be seen. Your pins will show up when your bride searches for them, it’s as simple as that. If you want to know how you can effectively use Pinterest to attract brides to your business read this blog that we posted that everyone raves about!
So what kind of strategy will help you generate more traffic and sales from Pinterest and help you book more brides?
Well, here are the basics:
1. Create eye-catching branded images. You need to get people to stop and take notice in order for them to click.
2. Sign up for rich pins to give your pins more authority and stand out. Not sure how to set rich Pins- This blog has all the details!
3. Research the best keywords to attract your target customer and use them in your board titles and your pin descriptions.
4. Find group boards to join and get your pins in front of thousands of people.
5. Set up a pinning strategy and then automate it. We use Boardbooster to automate our Pinterest- Read about it here!
We go over a lot of these strategies our my“Book more Weddings with Pinterest! ” The course includes actionable things you can do (right now) to start using a Pinterest strategy to easily market your wedding professional business and save your precious time and, more importantly, your sanity! (This course is not just for wedding planners! If you are a photographer, a florist or a cake artist, use this to your advantage! It’s created for anyone in the wedding professional Industry).
With all this Pinterest Talk- Don’t forget to follow us on Pinterest for more Wedding Marketing tips!
Culture Chic Wedding