We love love LOOOVE Pinterest! And if you are not on it, you should totally get on it! It is the best tool you could possibly use to attract your ideal brides and gain traffic to your wedding website and blog! I am pretty sure every wedding vendor out there is on Pinterest so jump on it! Pinterest was extremely popular back when it came out for brides who wanted to use it to plan their wedding and it still is. Pinterest is for all wedding professionals and you should be on it. If you are a florist, wedding planner, a photographer or a decor design, you should totally be using this tool!
In order to grow your wedding Pinterest account, read this blog! It will help you organize your boards in such a way that it attracts your ideal brides! And you can follow our wedding marketing board here to get all the marketing ideas and tools we use to grow our wedding business! Now lets go into more detail on how exactly you can use this tool to your benefit to plan a clients wedding!
How to use Pinterest to Plan your Clients’ Wedding
First step: When I first meet a client, I typically ask them to send me their Pinterest Account and ask them to follow me (Hint- growing your account). Make sure you have at least one board on your account with your business name on it where you post just your work! Ideally share all your wedding portfolios on this. The client might not book you right away but can look at all the fun stuff you can do for them. I know you have a portfolio on your actual site, but Pinterest has the potential to have it re-pinned over and over again! This allows for growth. Now create a new board for each of your clients and ensure the boards are set to a secret privacy setting. Name the board with your clients names and wedding dates to make it easier for reference. Based on your clients vision and style, start to pin work that you feel reflect your clients vision. Pin about 10 pins and make comments/notes on them for them to refer to.
Note: Creating secret boards is extremely easy. When you select “create board”, just scroll to the bottom and you will the “The Secret board tab” .
Second Step: Invite your brides to your secret board. Don’t forget to ask the groom if he has Pinterest! We have had grooms in on the wedding process and they are very much involved. They are a few men on Pinterest, believe us! Once you send the clients the invitations, send them an email instructing them to start pinning on the secret board. The key here is to start building their wedding style of what they are envisioning for their big day. Don’t forget to ask them to make notes describing what they like or dislike about your ideas. They can also comment on what they really like about the picture they are pinning. This process saves you both time on sending thousands of photos via email back and forth! Everyone is on one spot!
Note: How to invite your bride on Pinterest. Edit the board and type in the client’s email address associated with their Pinterest account. You should be entering it under the who can pin tab and then click invite. They will get an email notifying them that the can start pinning!
Related blog: 10 Tools wedding and event professionals use for their businesses
Third Step: Define the clients Style
Once you have enough examples, notes and comments, take a look at where their vision is leaning towards. Make note of colors, style and texture(rustic, elegant etc. ) You will be able to notice a few things – Are the pictures simple and elegant, are you seeing the different textures/patterns used. Is there a color scheme that is emerging much more than the other? Make your own notes and really define your clients style and vision. At this point you should be able to put together what you think is working for the client. Read their comments and see what they are saying. The key here is to listen! Piece all the pieces together and present your work to the client at the next meeting you have with them. You might have do a few revisions before getting it all right and perfect.
If your client is describing one particular style but pinning something else, don’t worry! That’s why they hired you. You are able to direct them the right way. Show them how you are able to get to their dream vision with your expertise!
Lastly as the professional, the client is trusting you to come up with a unique design using your talents and creativity. Remember that this is the clients wedding and vision. As much as we want to take it to a different direction, remember their opinions matter. Using a Pinterest tool will allow you the access you need to really work with them and keep it well styled and organized!
Note to you: Make sure when the client logs on to your Pinterest account they see a beautifully organized Pinterest account! Look at the Pretty Blogs’ account below:
GROW YOUR WEDDING BUSINESS WITH PINTEREST USING THESE PROVEN STRATEGIES
If you really want to grow your Pinterest account and attract your ideal clients, let us show you how you can create the best Pinterest account that is designed to attract and bring you all the traffic you need to book your clients even when you are not actively marketing. Your account will do all the marketing efforts for you! Our strategies are designed to be a great lead magnet that will help draw all the traffic you need for your wedding business!
If you feel like you are constantly working hard to get the traffic to your site and your potential brides still have no idea that your blog or website exists, then you are doing it all wrong- TRUST US! Do you feel like you’re constantly working 24/7 to try to attract just the one bride? Then let us help you with our course. Click the link below to get started.
Look at the traffic below. Notice the third tab which is the Activity tab from the actual website. That’s over 10, 000 average daily impression to your website. Are you able to see this chart on your account? We will show you how to properly activate it on our simple to follow course! You will learn exactly how you can achieve this much traffic with our course.
If you want to create more engagement on your blog, so that you can turn your business into a full time wedding business then is for you! If you are looking to attract your ideal bride and have no idea how to do it, then you are reading the right blog! We are here to help you get thousands of traffic to your blog.
What if we told you that with our course you can achieve the following:
– Dramatically grow your traffic in less than an hour per week?
-Attract the right brides and subscribers who will become raving fans and clients?
-Authentically stand out and become the go-to wedding professional and resource in your niche?
Get this, you can achieve all of this growth by simply using Pinterest more strategically.Trust us!!!
In our step-by-step e-course, “Grow Your Wedding Blog with our Pinterest” you’ll learn the strategies we have taught all our coaching clients the strategies that will dramatically grow your traffic and email list, fast.The best part of this course? These are the right kind of visitors — ones who subscribe, leave comments, and become your clients. We’re not just trying to “grow your traffic” here. We’re growing your traffic and audience with intention. Get it now!
Get the followers today by tweaking a few things on your account that will continuously get you traffic even while you are sleeping. Our aim is to get you to work less but gain more!
Follow us on Pinterest today!