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How To Create Wedding Packages for your Business That Sell
Should you have a wedding package? A wedding package is the best way to showcase your services and products to your potential clients. Most companies do not offer packages as they believe each service is custom designed for a client “Not every wedding is the same”! That is true.
But I believe having something to show your client is better than nothing. They should be able to immediately see what you offer when they land on your website. Not having anything to showcase on your site, wedding shows and marketing material could lead your clients to book elsewhere. Let’s focus on How to Create Wedding Packages for your Business That Sell.
How can you create Wedding packages that can boost your business sales?
Before creating a package, you need to determine how much money you want to make per year and how many clients you are able to book. The whole process is discussed in our course: We give you the step by step process for determining your numbers.
Do you know what your Ideal clients want and need?
Before producing the package, you need to know what it is that your ideal clients are looking for. In order for you to really design a wedding package that sales, determine the needs of your clients. No one will buy from you if they do not need what you are selling. Simple!
If you are a make up artist and you also offer eye lashes, don’t forget to show case this. Emphasize how the look of fake eye lashes can enhance a clients’ overall look. Show her photos of a before shot and the after shot. A client will trust you enough to purchase or upgrade this service.
If you are a wedding photographer, why not add portraits to your packages? Including these elements as part of an upgrade or added value will make your packages look more enticing. Clients will want to purchase it no matter price as they see the value.
Want to know how to create a wedding package that will sell regardless of price, check out our online course of over 50 students that are learning how to create great packages and little tweaks to their already designed wedding packages to promote and book more weddings. The course outline and details can be found here —>>>Book over $50K of wedding business today!
Definitely keep your packages as simple as possible otherwise clients will email you asking if they can remove certain elements. If you have a lot of small other items you would like to promote, create an A la Carte package for clients to add and remove.
How many packages should you offer?
We recommend having between 3-4 packages to offer your clients. Most client will typically purchase the middle packages. The first package is usually more simple and the middle should have just enough services or offer to meet the clients’ needs and the last should offer more.
The last package can be an A La Carte option or the best package we have is the all inclusive package similar to what destination wedding packages offer. The package is discussed in detail in our ONLINE course how to book over $50K Of Wedding Business. It is an irresistible wedding package that increases your booking rates. This package is designed to increase your bookings to almost 50% more than your normal bookings per year.
What’s your top seller?
Our top seller is our all inclusive package as it has so much added value to it that a client can’t simply say no to it. We have a simple recipe we follow and have put together to make it so irresistible that we get tones of emails in regards to this particular wedding package. For most wedding vendors that have 3 packages, we are assume package 2 (the middle package) is what most of your clients go for. In this case, make sure it is priced right and is enough to meet your yearly goals.
How to set up your Packages:
What’s your popular package? As we determined, mine is the all inclusive wedding package. Yours could be the second or maybe the 3rd. Once you know which of your packages is your best and top seller, price it accordingly. Are you looking to make this gig your full time job? Ensure you are pricing it correctly. The first step is to ensure your first or basic package is just above your normal minimum price so that you are not making a loss. Your minimum price is the least amount of money you would consider booking a client for in order not to make a loss. But it should be extremely basic that it does no take so much of your time working on.
Your second price will be much more time consuming than your basic package. Price this above normal price and give it more added value. Make it extremely irresistible. Why should they book that package over any other vendor? What are you offering as a bonus or special that they should definitely go for it. Mention this bonus or special on the package and if possible add the value next to it.
Your 3rd and last package should have it all. Or almost all of it. Give it all you have with making it cluttered. Remember to keep it simple. It should twice or three times more than your basic package. You should aim to book this package at least once or twice a year by really promoting it.
Naming your packages…
Give your packages unique names but keeping it simple. Don’t get too creative. Remember some of these name can be used for SEO purposes. So naming your basic package “Keeping it simple”- won’t help with SEO purposes. Outline your packages on your website and offer to send a more detailed package via email, should the client want more information. This will also guarantee you get the clients email address for follow up purposes.
Want to learn more about our All Inclusive Wedding Package and book more weddings?Sign up here. This package is for every industry. Trust us!
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